000 00623nam a2200193 4500
001 0000010634
008 231118s9999 xx 000 0 und d
020 0 0 _a9781581809398
040 _aPJB
090 0 _aNC1003.
_bF57 2007
100 0 0 _aFisher, Jeff
245 0 0 _aIdentity crisis!
_b50 readesigns that transformed stale identities into successful brands
_cby Jeff Fisher
260 0 0 _aCincinnati; Ohio
_bHow Books
_c2007
300 _a216p.
_bill.
_c25cm.
500 0 0 _aincludes index :p.214 - 216Trademarks
650 0 0 _acorporate image
_xdesign
650 0 0 _aLogos ( symbols)
_xdesign
650 0 0 _aTrademarks
_xDesign
999 _c124165
_d124165