000			00738nam a2200205 4500
001			0000009429
008			231118s9999 xx 000 0 und d
020	0	0	_a0023794240
040			_aPJB
090	0		_aHF5415.13. _bM369195 1998
100	0	0	_aMcDonald, William J. _cPh. D.
245	0	0	_aCases in strategic marketing management _ban integrated approach _cWilliam J. McDonald.
260	0	0	_aUpper Saddle River, N.J. _bPrentice Hall _cc1998.
300			_aviii, 352 p. _bill. _c24 cm.
500	0	0	_aIncludes Index
650	0	0	_aMarketing _xDecision making _vCase studies.
650	0	0	_aMarketing _xDecision making _xComputer programs.
650	0	0	_aMarketing _xManagement _vCase studies.
650	0	0	_aMarketing _xManagement _xComputer programs.
999			_c120550 _d120550