000 00617nam a2200205 4500
001 0000008985
008 231118s9999 xx 000 0 und d
020 0 0 _a0471157074
040 _aPJB
090 0 _aHF5415.13.
_bP78 1997
100 1 0 _aPrushan, Victor H.
245 1 0 _aNo-nonsense marketing
_b101 practical ways to win and keep customers
_cVictor H. Prushan.
260 0 0 _aNew York
_bJohn Wiley & Sons,Inc.
_c1997.
300 _axviii, 282p.
_c22cm.
500 0 0 _aInclude index.
650 0 0 _aCompetition.
650 0 0 _aCustomer services.
650 0 0 _aMarketing
_xmanagement
650 0 0 _aStrategic planning
999 _c119218
_d119218