000 00519nam a2200169 4500
001 0000008962
008 231118s9999 xx 000 0 und d
020 0 0 _a0749426993
040 _aPJB
090 0 _aHF5415.123 .
_bS65 1993
100 1 0 _aSmith, P. R. (Paul Russell)
_c1957-
245 1 0 _aMarketing communications
_ban integrated approach
_cP R Smith.
260 0 0 _aLondon ; Sterling, VA
_bKogan Page
_c1993
300 _axvi, 602p.
_bill.
_c26cm.
500 0 0 _aInclude index.
650 0 0 _aCommunication in marketing.
999 _c119149
_d119149