000 | 00519nam a2200169 4500 | ||
---|---|---|---|
001 | 0000008962 | ||
008 | 231118s9999 xx 000 0 und d | ||
020 | 0 | 0 | _a0749426993 |
040 | _aPJB | ||
090 | 0 |
_aHF5415.123 . _bS65 1993 |
|
100 | 1 | 0 |
_aSmith, P. R. (Paul Russell) _c1957- |
245 | 1 | 0 |
_aMarketing communications _ban integrated approach _cP R Smith. |
260 | 0 | 0 |
_aLondon ; Sterling, VA _bKogan Page _c1993 |
300 |
_axvi, 602p. _bill. _c26cm. |
||
500 | 0 | 0 | _aInclude index. |
650 | 0 | 0 | _aCommunication in marketing. |
999 |
_c119149 _d119149 |