| 000 | 00566nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000008821 | ||
| 008 | 231118s9999 xx 000 0 und d | ||
| 020 | 0 | 0 | _a0471170690 |
| 040 | _aPJB | ||
| 090 | 0 |
_aHF5415.2. _bA1124 1998 |
|
| 100 | 1 | 0 | _aAaker, David A. |
| 245 | 1 | 0 |
_aMarketing research _cDavid A. Aaker, V. Kumar, George S. Day |
| 250 | 0 | 0 | _a6th ed. |
| 260 | 0 | 0 |
_aNew York _bJohn Wiley & Sons, Ltd. _c1998. |
| 300 |
_a776p. _bill. _c26 cm. |
||
| 500 | 0 | 0 | _aInclude index. |
| 650 | 0 | 0 | _aMarketing research |
| 700 | 0 | 0 | _aDay, George S. |
| 700 | 0 | 0 | _aKumar, V. |
| 999 |
_c118726 _d118726 |
||