| 000 | 00656nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000008817 | ||
| 008 | 231118s9999 xx 000 0 und d | ||
| 020 | 0 | 0 | _a0136328601 |
| 040 | _aPJB | ||
| 090 | 0 |
_aHF5415.135. _bK47 1997 |
|
| 100 | 1 | 0 | _aKerin, Roger A. |
| 245 | 1 | 0 |
_aStrategic marketing problems _bcases and comments _cRoger A. Kerin, Robert A. Peterson. |
| 250 | 0 | 0 | _a8th.Ed. |
| 260 | 0 | 0 |
_aUpper Saddle River, NJ. _bPrentice Hall _c1997 |
| 300 |
_axii, 723p. _bill. _c30cm. |
||
| 500 | 0 | 0 | _aInclude index. |
| 650 | 0 | 0 |
_aMarketing _xDecision making _yCase studies. |
| 650 | 0 | 0 |
_aMarketing _xManagement _yCase Studies. |
| 700 | 0 | 0 | _aPeterson, Robert A. |
| 999 |
_c118714 _d118714 |
||