000 00612nam a2200193 4500
001 0000008809
008 231118s9999 xx 000 0 und d
020 0 0 _a0132690853
040 _aPJB
090 0 _aHF5415.123.
_bB87 1997
100 1 0 _aBurnett, John.
245 1 0 _aIntroduction to marketing communication
_ban integrated approach
_cJohn Burnett, Sandra Moriarty.
260 0 0 _aUpper Saddle River, NJ.
_bPrentice Hall
_c1997
300 _axxxv, 659p.
_bill.
_c29cm.
500 0 0 _aInclude index.
650 0 0 _aAdvertising campaigns.
650 0 0 _aCommunication in marketing.
700 0 0 _aMoriarty, Sandra.
999 _c118690
_d118690