000 | 00612nam a2200193 4500 | ||
---|---|---|---|
001 | 0000008809 | ||
008 | 231118s9999 xx 000 0 und d | ||
020 | 0 | 0 | _a0132690853 |
040 | _aPJB | ||
090 | 0 |
_aHF5415.123. _bB87 1997 |
|
100 | 1 | 0 | _aBurnett, John. |
245 | 1 | 0 |
_aIntroduction to marketing communication _ban integrated approach _cJohn Burnett, Sandra Moriarty. |
260 | 0 | 0 |
_aUpper Saddle River, NJ. _bPrentice Hall _c1997 |
300 |
_axxxv, 659p. _bill. _c29cm. |
||
500 | 0 | 0 | _aInclude index. |
650 | 0 | 0 | _aAdvertising campaigns. |
650 | 0 | 0 | _aCommunication in marketing. |
700 | 0 | 0 | _aMoriarty, Sandra. |
999 |
_c118690 _d118690 |