000			00670nam a2200217 4500
001			0000007680
008			231118s9999 xx 000 0 und d
020	0	0	_a0133712532
040			_aPJB
090	0		_aHF5415.127. _bH66 1998
100	0	0	_aHooley, Graham J.
245	0	0	_aMarketing strategy and competitive positioning _cGraham J. Hooley, John A. Sounders, Nigel F. Piercy.
250	0	0	_a2nd ed.
260	0	0	_aEssex, England _bPearson Education Limited _c1998
300			_axiii, 482p. _c23cm.
500	0	0	_aInclude index.
650	0	0	_aMarketing _xmanagement.
650	0	0	_aTarget marketing.
700	0	0	_aPiercy, Nigel.
700	0	0	_aSaunders, John A., _c1946-
999			_c115303 _d115303