000 00673nam a2200205 4500
001 0000007572
008 231118s9999 xx 000 0 und d
020 0 0 _a0852270666
040 _aPoliteknik Johor Bahru
082 0 0 _a658.8
090 0 _aHF5415
_b.R5535 1978
100 0 0 _aRobertson, Andrew Beaumont
_d1921-
245 0 0 _aStrategic marketing
_ba business response to consumerism
_c[by] Andrew Robertson.
260 0 0 _aLondon
_bAssociated Business Programmes
_c1978
300 _axxxi, 152 p.
_c23 cm
500 0 0 _aincludes index :p.149 - 152
650 0 0 _aConsumer protection
650 0 0 _aConsumer protection
_xCase studies
650 0 0 _aMarketing
_xSocial aspects.
999 _c114979
_d114979