000			00598nam a2200193 4500
001			0000007078
008			231118s9999 xx 000 0 und d
020	0	0	_a0273627171
040			_aPoliteknik Johor Bahru
090	0	0	_aHF5415.126. _bT35 1998
100	0	0	_aTapp, alan
245	0	0	_aPrinciples of direct and database marketing _cAlan Tapp.
250	0	0	_a3rd ed.
260	0	0	_aHarlow, England ; _aNew York _bFinancial Times/Prentice Hall _c1998.
300			_axiv, 489 p. _bill. _c25 cm.
500	0	0	_aincludes index :p.363 - 369
650	0	0	_aDatabase marketing.
650	0	0	_aDirect marketing.
999			_c113497 _d113497