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Media monoliths how great media brands thrive and survive Mark Tungate

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Material type: Text

TextPublication details: London Kogan Page 2004Description: viii,261p ill.(some col.) 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	P96.E25 T86 2004 (Browse shelf(Opens below))	Available

Includes bibliographical references and index

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