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Details for:
The International encyclopedia of marketing
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The International encyclopedia of marketing
European Marketing Confederation
By:
Thomas, Michael
Contributor(s):
European Marketing Confederation
NIMA (Organization)
Paliwoda, Stanley J
Material type:
Text
Publication details:
Oxford
Wright
1997.
Description:
372 p. : ill. ; 24 cm
ISBN:
0750635010
Subject(s):
Marketing -- Encyclopedia
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Koleksi Rujukan
PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN
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HF5415. I61 1997 (
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Includes Index
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