Strategic brand management building, measuring and managing brand equity Kevin Lane Keller.

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Material type: Text

TextPublication details: Upper Saddle River, New Jersey Prentice-Hall 1998Description: xxv, 635p. ill. 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Open Shelf	PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN	Book	HD69. B7K45 1998 (Browse shelf(Opens below))	Available		0000023183

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