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Effective marketing management using merchandising and financial strategies for retail success Andrea Weeks...(et. al.) by
  • Weeks, Andrea
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Fairchild Publications 1991
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (1)Call number: HF5415.13 . 1991.

International marketing analysis and strategy Sak Onkvisit, John J. Shaw by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (1)Call number: HF1416 . O55 1997.

Thinking out of the box how to market your company into the future Kathy Yohalem. by
  • Yohalem, Kathy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (1)Call number: HF5415.135. Y64 1997.

Readings in marketing management Edited by S.D. Sharma. by
  • Sharma, S.D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Anmol Publications 1998
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (8)Call number: HF5415.13 1998 reference, ...

Marketing management Series editor Parag Diwan ; Editor U.K. Singh. by
  • Diwan, Parag
  • Singh, U.K
Series: Management in eighty days : an executive's encyclopaedia of management practices
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pentagon Press 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (2)Call number: HD30.15 1997 encyclopaedia, ...

Designing B2B Brands : lessons from delloitte and 195,000 brand managers Carlos Martinez Onaindia , Brian Resnick by
  • Onaindia, Carlos Martinez
  • Resnick, Brian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & sons 2013
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (3)Call number: HF5415.1255 .M374 2013, ...

Marketing management a strategic decision- making approach John W. Mullins, Orville C. Walker jr. by
  • Mullins, John W
  • Walker, Orville C
Edition: seventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Mc Graw-Hill / Irwin 2010
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (1)Call number: HF5415.13 .M352324 2010.

Innovation: Design environmental and strategy readings and case studies by Georgina Holden. by
  • Holden, Georgina
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: United Kingdom The Open University 1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN (1)Call number: HF5415 .H726.

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