Reid, Robert D. <br/><br/>
Hospitality marketing management 
Robert D. Reid 
 - 2nd ed. 
 - New York  Van Nostrand Reinhold  1989 
 - xiii, 399p.  ill.  25cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0442278489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Foodservice--Marketing.<br/>Restaurant, Lunch rooms, etc.--Marketing.