Burke, John D. <br/><br/>
Advertising in the marketplace 
John D. Burke. 
 - New York  McGraw-Hill  1973 
 - 440p.  24cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070090319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.