Brassington, Frances. <br/><br/>
Principles of marketing 
Frances Brassington and Stephen Pettitt. 
 - New York  Pearson Education Ltd.  2000. 
 - 1079p.  col. ill.  27cm. 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>0273605135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.