The Marketing Book 
Edited by Michael J. Baker 
 - London  Published on behalf of the Institute of Marketing by Heinemann  1987 
 - 441 p.  ill.  25 cm. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0750641142 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing