McDonald, Malcolm <br/><br/>
Marketing planning for services 
Malcolm Mcdonald, Adrian Payne. 
 - Oxford  Butterworth - Heinemann  1996 
 - x, 364p.  ill.  23cm. 
<br/><br/> includes index :p.361 - 364 
<br/><br/><label>ISBN: </label>0750630221