TY  - BOOK
AU  - Craven, David W.
TI  - Strategic marketing
SN  - 0070275432
PY  - 2000///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Include Index; Bibliography : p.739-740
ER  -