TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 0139570020
PY  - 1998///
CY  - Upper Sandle River, New Jersey
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes subject index & name index
ER  -