Kotler, Philip. <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong. 
 - 8th. ed. 
 - Upper Sandle River, New Jersey  Prentice-Hall  1998 
 - xviii, 635p.  ill.  28cm. 
<br/><br/> Includes subject index & name index. 
<br/><br/><label>ISBN: </label>0139570020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.