Roberts, Mary Lou <br/><br/>
Direct Marketing Management 
Mary Lou Roberts, Paul D. Berger 
 - 2nd. ed. 
 - Upper Saddle River, N.J.  Prentice Hall  1999. 
 - 447p.  ill.  24cm. 
<br/><br/> includes index :p.443 - 447 
<br/><br/><label>ISBN: </label>013084084x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.