TY  - BOOK
AU  - Galvin, Eamonn.
TI  - Marketing and information technology: the strategy, application and implementation of IT in marketing
SN  - 0273626442
PY  - 1997///
CY  - London
PB  - Pitman
KW  - Information technology
KW  - Marketing
N1  - includes index :p.281 - 289
ER  -