Marketing and information technology  the strategy, application and implementation of IT in marketing 
John O?Connor, Eamonn Galvin. 
 - London  Pitman  1997. 
 - xii, 289p.  25cm. 
<br/><br/> includes index :p.281 - 289 
<br/><br/><label>ISBN: </label>0273626442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology.<br/>Marketing.