Worsam, Mike. <br/><br/>
Marketing in management  basic principles 
Mike Worsam, D. Berkeley Wright. 
 - London  Pitman Publishing  1995 
 - xiv, 594p.  ill.  24cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273607367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing----Management.