Horner, Susan. <br/><br/>
Marketing tourism, hospitality and leisure in Europe 
Susan Horner & John Swarbrooke. 
 - London  International Thomson Business Press  1996 
 - xxvi, 702p.  ill.  24cm. 
<br/><br/> Includes index: p699-702 
<br/><br/>Bibliography: p.688-698 
<br/><br/><label>ISBN: </label>1861523033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing tourism