Blythe, Jim. <br/><br/>
Essentials of marketing 
Jim Blythe 
 - 2nd. ed. 
 - New York  Pearson Education  1998 
 - xvi, 287 p.  ill.  25 cm. 
<br/><br/> includes index :p.249 - 257 
<br/><br/>references :p.248 
<br/><br/><label>ISBN: </label>0273630210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing