TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning: Strategies For Competitive Advantage
SN  - 0070581592
PY  - 2005///
CY  - New Delhi
PB  - Tata Mc Graw-Hill Pub.
KW  - Product Management
N1  - Includes Index
ER  -