Sengupta, Subroto <br/><br/>
Brand Positioning  Strategies For Competitive Advantage 
Subroto Sengupta 
 - Second Edition 
 - New Delhi  Tata Mc Graw-Hill Pub.  2005 
 - xiv, 297ms.  ill.  22cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0070581592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management