TY  - BOOK
AU  - Burrow, Jim
AU  - Eggland Steve A.
TI  - Marketing: Foundations and functions
SN  - 0538714107
PY  - 1995///
CY  - Cincinnati,Ohio
PB  - South-Western Pub. Co.
KW  - Marketing
N1  - Glosarry :p. 752-775
ER  -