Burrow, Jim <br/><br/>
Marketing  Foundations and functions 
Jim Burrow, Steve Eggland 
 - Cincinnati,Ohio  South-Western Pub. Co.  1995 
 - xvii,775p.  ill.  26cm. 
<br/><br/>Glosarry :p. 752-775 
<br/><br/><label>ISBN: </label>0538714107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing