Nik Rahimah Nik Yacob Asas Pemasaran Nik Rahimah Nik Yacob, Ghazali Jaffar, Zaharah Bakar - Kuala Lumpur Penerbit Fajar Bakti 1992 - v,291p. ill. 23cm. Includes Index Bibliography :p.284-286 ISBN: 9676519138 Subjects--Topical Terms: Marketing