TY  - BOOK
AU  - Rust, Roland T.
AU  - Keiningham, Timithy L.
AU  - Zahorik, Anthony J.
TI  - Service marketing
SN  - 0673991458
PY  - 1996///
CY  - New York
PB  - HarperCollins Publishers
KW  - Customer service
KW  - Service industries
KW  - Marketing
N1  - Includes Index; Credit :p.495
ER  -