TY  - BOOK
AU  - Peter, J.Paul
AU  - Donnelley, James H., Jr.
TI  - Marketing management: knowledge and skill
SN  - 0256226334
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes Index; Notes :p.905-917
ER  -