TY  - BOOK
AU  - Harrell, Gilbert D.
AU  - Frazier, Gary L.
TI  - Marketing: connecting with customers
SN  - 0023502517
PY  - 1999///
CY  - Upper Saddle River, New Jersey
PB  - Prentice-Hall
KW  - Consumer satisfaction
KW  - Marketing
KW  - Management
N1  - Includes Index
ER  -