Harrell, Gilbert D. <br/><br/>
Marketing  connecting with customers 
Gilbert D. Harrell, Gary L. Frazier 
 - Upper Saddle River, New Jersey  Prentice-Hall  1999 
 - xix,552p.  ill.  27cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0023502517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Marketing--Management