Kotler, Philip <br/><br/>
Marketing  an Introduction 
Philip Kotler, Gary Armstrong 
 - 4th ed. 
 - Upper Saddle River, New Jersey  Prentice-Hall  1997 
 - xxix, 130p.  ill.  25cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0132527103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing