Doyle, Peter <br/><br/>
Marketing management and strategy 
Peter Doyle 
 - 2nd ed. 
 - Hertfordshire, England  Prentice-Hall  1998 
 - xvii,465p.  ill.  23cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0132622394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing