TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham, John L.
TI  - International Marketing
SN  - 780071084215 (paperback)
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Include indexes; Includes bibliographical references
ER  -