Cateora, Philip R. <br/><br/>
International Marketing 
Philip R. Cateora, Mary C.Gilly, John L. Graham 
 - 14th ed, International Student ed. 
 - xxxi, 711pages.:  illustration (chiefly col.), maps:  29cm 
<br/><br/> Include indexes 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>780071084215 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises.