TY  - BOOK
AU  - Reic,Ivna
TI  - Events marketing management: a consumer perspective
SN  - 978415533584 (paperback)
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Special events
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -