TY  - BOOK
AU  - Sawyer,Robert
TI  - Kiss &sell: writing for advertising
SN  - 2884790330
PY  - 2005///
CY  - Lausana, Switzerland
PB  - AVA Books
KW  - Advertising
KW  - Advertising copy
KW  - Advertising executives
KW  - Interviews
N1  - Includes bibliographical references and index
ER  -