Grewal, Dhruv <br/><br/>
Marketing 
Dhruv Grewal, Michael Levy 
 - second edition 
 - Boston  Mc Graw-Hill/Irwin  2010 
 - xxxv, 683p.  ill.(some col.)  28cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780073380957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing