Baran, Stanley J <br/><br/>
Introduction to mass communication media literacy and culture 
Stanley J. Baran 
 - sixth edition 
 - New York  McGraw-Hill  2010 
 - xxvi,450p.  ill. (some col.)  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780077286408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy