Perreault, William D. <br/><br/>
Essentials of marketing  a marketing strategy planning approach 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy 
 - 12th. ed. 
 - New York  McGraw-Hill /Irwin  2010 
 - xxxix,691p.  ill. [some col].  28cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780073404813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing