TY  - BOOK
AU  - Kerin,Roger A
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing
SN  - 9780073529936
PY  - 2011///
CY  - New York
PB  - Mc Graw-Hill/Irwin
KW  - Marketing
N1  - includes index
ER  -