Kerin, Roger A <br/><br/>
Marketing 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - 10th. ed. 
 - New York  Mc Graw-Hill/Irwin  2011 
 - liii, 746p  ill. (some col.)  29cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780073529936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing