Hayes, Darrell C. <br/><br/>
Public relations cases 
Darrell C. Hayes, Jerry A. Hendrix, Pallavi D. Kumar 
 - ninth edition 
 - Boston  Wadsworth/ Cencage Learning  c2013 
 - xxi, 425p.  ill  23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781111344429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations Case studies. --United States<br/>Public relations.<br/>Publicity--Case studies.