TY  - BOOK
AU  - Thorsteinsson, Gisli
AU  - Page,Tom
TI  - Innovative packaging design for fast moving consumer goods: how well do we need to design to get consumer interest?
SN  - 9783838355474
PY  - 2010///
CY  - Germany
PB  - LAP Lambert Academy Publishing
KW  - Consumer behavior
KW  - Consumer goods
KW  - Packaging
KW  - Design
ER  -